Press releases are used to essentially tell the media (in this case the online world) about any developments with your website – such as an exciting new product or service.

In truth your news doesn’t have to be particularly remarkable to qualify for press release material, the below common occurances are actually considered to be newsworthy:

• New product/service/program
• New published report/e-book/interview
• New strategic joint venture or hire

By submitting a press release to the syndicated news wires, a website can gain an inbound link. This link will be available on a number of websites which display the syndicated content.

Press Releases can also be used to gain more visitors to your website, which can ultimately lead to an increase in sales.

The Big Blue Tomato team have experience in writing and distributing Press Releases to ensure that your website will gain maximum exposure from the exercise. Your press release will be written in the third person and will be appear very objective – just what the Press Release publishers are looking for!

Benefits of Press Releases:

- Promote your latest developments to a wide range of potential visitors
- Build inbound links to your website